Lisca began its journey to recognition at a time when fashion trade shows were the hub of the textile industry. At the Belgrade trade fair Moda in the World, Lisca’s collections received awards for quality and design excellence – among the highest was the »Zlata košuta« award, a symbol of excellence in the textile sector of the former Yugoslavia.
At home, Lisca also regularly participated in fashion trade shows in Ljubljana, where its modern approach and innovative design made it a synonym for elegance and comfort.
The year 1995 marked an important milestone. The company’s entire visual identity was renewed, and it began marketing all its products under the Lisca umbrella brand. With a new logo and marketing strategy, Lisca became refreshed, rejuvenated, more beautiful, and more assertive. Among other things, the company introduced itself to the public with the TV commercial SamoSvoja, which in 1995 won the Silver Situla award at the Slovenian Advertising Festival in Portorož – the highest recognition in the fashion category.
Today, Lisca proudly continues its tradition of success – with collections that captivate at international trade shows in Paris, Moscow, Lyon, Florence, London, and elsewhere, where the largest lingerie suppliers meet. At these trade shows, experts have repeatedly classified Lisca’s creations as key trendsetters in fashion.
At the MarediModa trade show in Cannes, Lisca received the prestigious Creative Excellence Award in 2019, an accolade given annually to companies or brands that stand out for exceptional creativity, development, innovation, and quality. Lisca was recognized as an excellent example of a company that successfully combines tradition with modernity, paying close attention to material selection and dynamically adapting to market changes. Through the campaign #ProudToBeMe, the brand also delivered an inclusive and meaningful message promoting positive self-image and strong femininity.
International recognition and awards confirm Lisca’s excellence in the demanding fashion industry, while also serving as a challenge and motivation for future fashion stories.
Yet the greatest reward is the trust of women who live their lives with Lisca – beautifully, confidently, and comfortably.
